To celebrate the launch of our newest gift with purchase, we spoke with Founder & Creative Director Raquel to learn all about the powerhouse that is; who is elijah?
We are so inspired by the ethos of her gender-fluid fragrance house & we hope you love getting to know the brand, and Raquel as much as we did!
Until stocks last, all orders placed over $150 AUD will receive a free 2ml mini-atomiser so you can test out the dreamy scents yourself! We have a limited number of units available, so make sure you get in quickly to avoid missing out.
TELL US A LITTLE ABOUT YOURSELF - WHO YOU ARE, WHERE YOU'RE FROM AND WHAT SETS YOUR SOUL ON FIRE?
My name is Raquel & I am the Founder & Creative Director behind who is elijah! I live in Cronulla & have so my entire 28 years of living. I am married to my sexy husband, Adam & have two beautiful babies, George & Pippa. Who is elijah sets my soul on fire everyday.
TELL US ALL ABOUT YOUR FRAGRANCE HOUSE; WHO IS ELIJAH!
who is elijah was a lightbulb idea that I had following a trip to Coachella in 2017. I stumbled across a Fragrance Oil that captured my soul immediately. This ignited the idea to create a fragrance and fats forward 5 years, I have six, soon to be seven fragrances that are loved by so many loyal elijah lovers.
WHO IS ELIJAH HAS REDEFINED THE NORM WITH ITS GENDER FLUID SCENTS. WHAT INSPIRED THIS DECISION?
I personally have always gravitated towards more masculine, typically woody scents. My creations so far very much so reflect my personality, and personal scent preferences!
YOUR BUSINESS IS ALSO BASED AROUND BEING CRUELTY FREE. WHY IS IT SO IMPORTANT TO SHOP CRUELTY FREE?
I mean, this is just obvious to me – why should any company or human be allowed to hurt animals. It is wild that a lot of luxury, long standing brands continue to test on animals. It also isn’t hard to not test on animals, in my mind it would be so much harder to actually test on animals?!
HOW WOULD YOU DESCRIBE YOUR SCENTS?
The perfect blend of masculine & feminine. Powerful, sexy, versatile.
WHERE DO YOU DRAW INSPIRATION FROM WHEN CREATING A NEW SCENT?
Everywhere! The current season, places I have travelled to – new & old memories. The inspiration grows and changes throughout the fragrance creation journey, which can take up to 6-9 months sometimes. At times, we will bring what we think are two separate fragrances into one – there are no rules which makes it more exciting.
WHAT IS THE STORY BEHIND YOUR NAME, WHO IS ELIJAH?
A long story ha! The short version, I originally conceptualised the idea over a few wines with a really good friend of mine, he suggested we called the brand ‘Raquel & Elijah” – I wasn’t in love with the name, and the business plan was short lived, but I knew I was on to something – we parted ways and one day I just said to myself ‘who is elijah’ (my friends name wasn’t Elijah, he just loved the name!)
WHAT IS YOUR GO-TO SCENT?
NOMAD! I cannot get enough of this fragrance. You shouldn’t have favorites but… It is definitely my most worn.
WE’RE SET TO LAUNCH OUR NEW COLLECTION THIS MONTH; CLUB TROPICANA - IT’S FILLED WITH GIGANTIC FLORALS AND JUICY COLOURWAYS. WE’D LOVE YOU TO TELL US WHICH WHO IS ELIJAH SCENT WE SHOULD BE WEARING WITH OUR NEW COLLECTION?
Perfect timing, we are launching our seventh creation EAU in November! EAU is the scent for summer for many years to come. EAU can be describe as sweet, woody, fruity with a coconut milk creaminess I am bathing in it everyday.