November 08, 2021behind the scenes

Behind the scenes: Electric Ladyland Campaign

Staying true to our roots, we wanted to evoke a fiesta of vibrant moments with our summer capsule, Electric Ladyland. And what better location to shoot such a festive collection than at the home of Australian music icon, Angus Stone. A unique property in the heart of the Byron Bay Hinterland filled with sweeping greenery, scattered rustic bungalows and a long winding dirt road that leads to a purpose-built lakeside pergola complete with a bar, golf course and nearby recording studio, which provided the perfect backdrop for our fabulously fun and insanely beautiful muses - Vanessa Valladares and Mariah Ouwerling as they salsa'ed away and floated about in a rainbow of colour.

Evoking the sense of celebration, which comes at a time in the world where we're finally at a place to do so, we depicted the perfect mood for the signature maximalist styling and bold, playful pieces that are our absolute signature. With all new styles gracing this capsule paying homage to summer days and twilight moments in Cuba in the '70s, be teleported to balmy moments under the sun that melted into warm twilight moments and late nights dancing under the stars with loved ones. This collection is full of excitement and electricity, a truly special capsule for the season.