August 27, 2024

Stockist Spotlight: Gypsy and The Muse Co.

We have the pleasure of visiting one of our local stockists in-store . Admiring their beautifully curated pieces - a world of dreamy colours and patterns. Whether you’re on holiday, passing through, or a local, Gypsy and The Muse Co is a must-visit, located across from the golden sands of Kirra Beach on the Gold Coast.

Tell us about yourself,

“Hi, we are Rhea and Nia, the mother and daughter duo that make up Gypsy and the Muse Co. Mum (Nia) started her first boutique when she was just 22 years old and has run & owned boutiques ever since.”

How did you get into the retail fashion trade?

“I’ve always had a natural knack for buying and styling, I had my own clothing label for 12 years called ‘Muse by Nia’ and also an accessories label called ‘Muse Collective.’

The word ‘Muse’ comes from my heritage in Greek mythology, the name ‘Nia’ is inspired by the muse of astrology.”

So Rhea, how did you get involved with the business?

“Throughout the years, I would occasionally work in Mum’s shop, where she taught me everything about customer service and visual merchandising. We would go on buying trips together, which was my favourite part.

I’m now managing our online store and handling everything behind the scenes. I love chatting with our customers, solving problems, and constantly refining our processes. You might catch me in the store once a week - I always enjoy connecting with our community.”

What inspires you about your mum in a business sense?

“Mum is the queen of aesthetics and style. She’s the buyer, the merchandiser, the leader, and the decision-maker - the ultimate creative force. Her energy is contagious, and there’s never a dull moment when she’s around.”

Where can we find you?

“We are on the esplanade, right across from Kirra beach. Being close to the ocean is so important to us & we are so grateful to call this little slice of paradise home.”

What are your favourite Nine Lives Bazaar Pieces?

Nia: “Definitely the Bahamas Tunic in Oasis from the ‘Love Song’ collection. It’s such a wearable green that I can easily dress up or down.”

Rhea: “Mine would be the Moondance Mini in Verde from the 'Halcyon Days' collection. The square neckline and wide bell sleeve are flattering on everyone.”